Arrow Transportation Services

The founder of the company saw the market’s continuous need for a reliable, rapid, and distinguished transportation service in the area where he lives.
His idea was to have a delivery service that reaches all places and at all times.

Service

Brand Identity, Strategy, Digital

Client

ATS

Year

2022

The logo:
The inspiration behind the logo was trends.
We created it using the initials of the company’s name. It also symbolizes our ability to serve and go to different directions.
Technically, the negative area between the two letters, the arrow sign is formed, which is the name of the company.
The significance here is that we are going against the current with strength, solidity, and cohesion.

The brand voice:
Friendliness is what binds us to the customer. The image we want to portray to our customers is that we seek to establish a real, loyal and everlasting relationship.

The brand tone:
Our tone is hope.
Every time we set the wake up alarm for the next day, that means we have hope to live another day.
And while we are alive, we should have hope, love, honesty and respect in addition to our commitment to our customers.