H&N Express LLC.
At the core of our brand design mission lies the creative conveyance of four crucial values - speed, consistency, commitment, and coordination. We believe that by embodying these values in our brand design, we will be able to establish a strong and enduring connection with our target audience.
To achieve our goal, we have settled on a design approach that employs consistent lines in our letters. This will not only create a uniform look but also serve to emphasize the importance of consistency in our brand. Additionally, we will incorporate a slope into our design to convey movement and energy, two qualities that reflect our commitment to speed and progress.
Finally, we have paid careful attention to the negative space between the letters H and N, which we will cleverly manipulate to form an arrow. This arrow will serve as a powerful symbol, representing the importance of continuous progress and forward momentum in all that we do. We believe that by thoughtfully integrating these design elements, we will be able to create a brand that is not only visually appealing but also deeply resonant with our audience.
Brand Identity, Strategy, Printing