FHA Transportation Services LLC.

The main idea is how to employ the initials letters of the company name and give the concept of consolidation.
Our customer here wanted to combine two services that complement each other, but each service has its details. And here came the idea of combining letters to create a logo.

Service

Brand Identity, Strategy, Digital

Client

FHA

Year

2021

The idea of the technical logo: Here, we wanted to employ one of the art schools, which is symbolism, to build the company logo.

At the same time, the use of deconstruction is clear, because here if we want to separate each letter on one side, it will give us the verbal meaning of the letter.

The color:
Counter-harmony is the basic principle of creating a brand's color identity. Choosing two colors, one of which is considered cold and the other warm, gives us the complex concept of the job that our client practices to deliver the best service to his customers. Because working as an owner-operator and Dispatcher is two opposing positions, but it takes us to one target.

Special concept of background elements used in designs:
And here we used the road map of the trucking business path in the united states.
General concept:
It is that the company is ready to provide its services to any place around the country at any time.