FDK Logistic LLC.

Our esteemed transportation company is currently seeking a talented individual with ample design background experience to join us in developing a comprehensive brand identity and logo. We are open to collaborating with passionate and creative individuals who possess the skills and expertise required to help us achieve our vision.
Initially, I was somewhat apprehensive about approaching our CEO with my proposal but was pleasantly surprised when he not only approved the initial draft of our brand identity but also expressed his enthusiasm for the project. With his unwavering support and guidance, we are now moving full steam ahead with this exciting new venture.

Service

Brand Identity, Strategy, Printing

Client

FDK

Year

2021

Logo concept: the logo evoked from unique san serif font with some modulation on angle degree to increase a movement momentum.
Create mix with shape corners between sharpness indicates for self-oriented, time discipline, and team behaviors. and team behaviors.

Color scheme:

The utilization of the colors orange and grey in the color scheme has been selected to symbolize a combination of liveliness and equilibrium. This combination of hues aims to convey a sense of energy, vibrancy, and passion while maintaining a sense of calmness and stability.

The inspiration behind our background elements stems from the varied and multifaceted terrains and times that drivers traverse while transporting commodities and goods. To symbolize the different periods, we have deliberately selected a range of diverse locations. Our workday spans from the first light of sunrise to the last rays of sunset, encompassing a full day's journey. The brand identity elements and shapes that we utilize have been thoughtfully crafted to reflect the unique characteristics of each terrain and environment.

FDK Logistic LLC.

Service

Client

Year

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2255 NE 71ST,
Kansas City,
MO 64118