FDK Logistic LLC.

Create full brand identity and logo for transportation company nascent company. Happy to work with an owner that has design background experience. In the beginning, I thought its hard to do something going to convinced him. but from the first shoot, he approved to move on with the brand identity.

Service

Brand Identity, Strategy, Printing

Client

FDK

Year

2021

Logo concept: the logo evoked from unique san serif font with some modulation on angle degree to increase a movement momentum.
Create mix with shape corners between sharpness indicates for self-oriented, time discipline, and team behaviors. and team behaviors.

color scheme: Build from vitality and balance, Orange and grey its represented those two meaning.

As for the background elements inspired by the difference in terrain and the different times that the drivers hauling the commodities and goods. and we chose a different direction place for the elements symbolized a period. Because we work from dawn to sunset.
Brand Identity Elements and shapes are evoked for terrains and environments.