is the area between design elements
white space is often referred to as negative space. It is the portion of a page left
unmarked: margins, gutters, and space
between columns, lines of type, graphics, figures,
or objects drawn or depicted. ... For publication designers, white space is very important.
Based on its usefulness in a layout, whitespace can be
divided into two types:
Active White Space: This is the space that you make
a conscious effort to add to your design for emphasis and structure. It is left out intentionally to give more focus to the content and to delimit one element from the other.
Passive White Space: This is the white space that occurs naturally, such as the area between words on a line or the space surrounding a logo or graphic element.
the importance behind it:
. Focusing where it matters
. Easy on the brain and bandwidth
. Improved comprehension
. Guide the user through logical grouping
. Invokes imagination
. Implies luxury and sophistication
. Adds emphasis
Don't be scared to make some space and let your artwork breathing. Let the design elements prominent, let your text be evident.
Allow your artwork has some space between shapes, text, and background. Let the artwork have background and foreground.