Vapor Lab (Case Study)
At Vapor Lab, we take great pride in our expertise in designing and producing customized electronic cigarettes and vapor products. We are committed to providing our customers with only the finest, American-made e-liquids, which are meticulously crafted with precision and care to guarantee unparalleled quality. Our ultimate objective is to deliver the most up-to-date products to our valued clients while providing them with tailored guidance and recommendations to ensure they find the ideal fit that perfectly aligns with their unique preferences and style.
Brand Identity, Print, Packaging
. Bad Reputation
The e-cigarette market is seeing a surge in profits that are potentially more harmful than traditional cigarettes, as many people are aware. As a brand, it is our responsibility to inform our community about the actual risks of smoking for both smokers and non-smokers, without exaggeration. We intend to address these concerns through our new visual identity and colorful approach.
. Sustain and expand
Our new visual identity aims to retain our current customers while attracting new ones. By showcasing colorful fruits and products, we hope to distance ourselves from the typical image of smoking as being associated with heavy smoke. Through this, we want to educate our consumers that electronic cigarettes have multiple benefits, with health being a top priority.
. Change mission
Our objective is to avoid the harmful effects of smoking traditional cigarettes, such as foul odor, secondhand smoke, and health risks. With a scientific approach, we strive to promote a safer alternative for a healthier world.