A brand identity refresh for pumping company, ground water-based in the middle east, working in many sectors like (water managements, construction dewatering, well-drilling, pumping test, etc..).
Identity & Branding
Our vision & challenges:
To enumerate the tasks performed by the company, which are all concerned with supplying projects with water, primarily to complete their projects. We have chosen the fore udder symbol as a sign to supply companies with water and to feed them, and because the cow supplies people with milk, we chose a new symbol with a lot of challenges. Because the cow is reforming the land and that one of the company's tasks is to reconstruct the land, we found this common factor between them. It is through these two concepts that we made this emblem.