Veterans Without Order
It is a non-profit organization, based in Kansas City, MO. Helping people with water crises.
We rebranded the whole concept for them by:
Service
Art Direction
Social Media Manager
Client
VWO
Year
2019
Logo vision:
The logo was chosen based on the following criteria:
Leaf: a symbol of permanence and a clean environment
Time: what people spend to collect water
Veterans: the people who're helping the suffering from water crises
sunshine: Attracting donors by putting a symbol of hope
Saturation: Our goal is to bring communities suffering from a lack of clean water to the stage of saturation
Women: The part that spent a lot of energy and time to find drinking water
From my point of view, I could not find a justification to keep the word without and the word order. I found the focus on the word veteran, which is already more and stronger indication, in turn, we shorten the road between the suffering and the donor,
I found it better to shorten the word as well.