Veterans Without Order
In the bustling urban center of Kansas City, Missouri, there exists a non-profit organization that is committed to providing selfless and invaluable assistance to individuals who are grappling with critical water-related challenges. This esteemed organization has been tirelessly working towards fulfilling its mission of providing aid to those in need, and in order to better serve the needs of its beneficiaries, it has recently embarked on an extensive rebranding campaign. The primary objective of this campaign is to revitalize and improve the organization's overall approach to fulfilling its mission, thereby ensuring that it continues to make a positive impact in the lives of those served.
Service
Art Direction | Social Media Manager
Client
VWO
Year
2019
Our logo is a powerful representation of our commitment to providing clean water for communities in need The leaf symbolizes permanence and a clean environment, while the drops represent the concept of time and the urgency to alleviate water crises. The veterans' symbol represents those who work tirelessly to bring clean water to communities, and the sunshine icon is a beacon of hope that attracts donors to our cause. Our ultimate goal is to bring communities suffering from a lack of cleanliness to saturation, and we acknowledge the significant role of women in this fight.
In my view, the term "veteran" represents bravery, resilience, and dedication. Nonetheless, I suggest using the shortened version of "vet" to make it more relatable and accessible to potential donors or supporters. Simplifying the language could help individuals understand the challenges faced by those who have served leading to increased assistance and support for veterans who have experienced hardship.
Therefore, I support the use of the abbreviated term to encourage empathy and aid for those who have sacrificed for our country.
