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Veterans Without Order 

Located in the bustling urban center of Kansas City, Missouri, there exists a selfless non-profit organization that is dedicated to providing crucial assistance to individuals who are grappling with critical water-related challenges. In order to better serve the needs of its beneficiaries, this esteemed organization has recently embarked on an extensive rebranding campaign, aimed at revitalizing and improving its overall approach to fulfilling its mission.

Service

Art Direction | Social Media Manager

Client

VWO

Year

2019

Our logo:

Is a powerful representation of our mission and what we stand for. It is a symbol of our commitment to providing clean water for communities in need. The leaf in our logo is a symbol of permanence and a clean environment. It represents our dedication to developing sustainable solutions that will last for generations to come. The drops falling in our logo represent the concept of time and the amount of time that people spend collecting water. This is a powerful reminder of the urgent need to alleviate water crises around the world.

The veterans' symbol in our logo represents the people who work tirelessly to bring clean water to communities in need. These are the people who have dedicated their lives to making a difference, and we are honored to work alongside them. The sunshine icon in our logo represents a beacon of hope that attracts donors to our cause. It is a reminder that even in the darkest of times, there is always hope.

Our ultimate goal is to bring communities suffering from a lack of clean water to the stage of saturation. We believe that everyone should have access to clean and safe drinking water, and we are committed to making this a reality. Finally, we acknowledge the significant role that women play in the fight for clean water. They are often the ones who expend a great deal of energy and time to find drinking water, and we are committed to supporting them in any way we can.

In my opinion, the term "veteran" carries a significant amount of weight and embodies qualities such as bravery, resilience, and dedication. However, I do believe that shortening the word to "vet" would make it more accessible and relatable for potential donors or supporters. By simplifying the language, individuals may be more likely to connect with and understand the challenges faced by those who have served. Ultimately, this could lead to increased assistance and support for veterans who have experienced hardship. Therefore, I advocate for the use of the abbreviated term as a way to encourage empathy and aid for those who have sacrificed so much for our country.

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