Put your data to work in real time.
Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.
What Platform can do for you?
Experience Platform delivers powerful application services with unprecedented functionality.
1. Behavior-driven insights:
Analyze cross-channel customer interactions in one interface.
2. Personalization in real time:
Activate real-time customer profiles for instant personalization.
3. Customer journeys at scale:
Create individual journeys that adapt to customer behavior.
4. Intelligent optimization:
Build artificial intelligence into every workflow.
How Adobe Experience Platform works?
Data is ingested by platform, standardized for intelligence and profile creation, then activated to any system — including Experience Cloud — in real time.