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Adobe Experience Platform, and how it helps your business

Writer's picture: Saif MahdiSaif Mahdi


Put your data to work in real time.

Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data — Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.


What Platform can do for you?

Experience Platform delivers powerful application services with unprecedented functionality.

1. Behavior-driven insights:

Analyze cross-channel customer interactions in one interface.

2. Personalization in real time:

Activate real-time customer profiles for instant personalization.

3. Customer journeys at scale:

Create individual journeys that adapt to customer behavior.

4. Intelligent optimization:

Build artificial intelligence into every workflow.


Data is ingested by platform, standardized for intelligence and profile creation, then activated to any system — including Experience Cloud — in real time.





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