A newborn is A reference to a new formation that emerges into a new world for him or her. And they need to adapt, understand, and participate in a new environment. The same is true for the people who share with him (her) in the same a new environment.
The two parties are practicing new experiences and attempts to create a common factor through which they can move forward in creating a great environment that works for both sides.
The same is true when we create a visual identity or brand strategy for a specific product. It is creating new content that engages, adapts, and interacts with new people.
The new product is the child, and the customers plus employees are the people, and the visual identity is the environment that connects them. And I found that there is a good overlap between the two cases in terms of the stages they go through to reach the integration, understanding, and participation.
So get to know more about these stages.
1. Determine stage: Determine what you’re branding and whether your brand will be your only or one of several brands in your organization.
2.Research stage: Research everything there is to know about your product and the market in which it will compete.
3. Position stage: Position your brand by defining what makes it unique and how it will slot into an available space in the market and your customers’ minds.
4. Define stage: Define your brand by stating what it stands for, what unique benefit it provides, what value it promises to deliver, and the image that will permeate everything from your marketing communications to your product design, business character, and consumer experience.
5. Develop stage: Develop your brand identity, including your brand name, logo, tagline, and other brand signature elements.
6. Launch stage: Launch your brand. Internally first and then by announcing it via publicity, social-media advertising, promotions, and presentations.
7. Manage stage: Manage your brand by understanding and leveraging your brand’s value. Protecting your brand through usage rules and legal right, and by delivering an unforgettable consistent, and positive brand experience that creates allegiance among those who represent, choose, and remain loyal to your brand.
8. Evaluate stage: Monitor, evaluate, and update your brand to keep it relevant and credible in light of changes to your business, your customers, or your marketplace.
So, I think the newborn stages its to close to build a new brand, do?