First I would like to represent the meaning of the digital economy and how Adobe develops the digital economy index.
Digital economy refers to an economy that is based on digital computing technologies, although we increasingly perceive this as conducting business through markets based on the internet and the World Wide Web. The digital economy is also referred to as the Internet Economy, New Economy, or Web Economy.
They analyzed terabytes of Adobe Analytics data in near real-time to uncover powerful insights that help you understand and act on digital commerce trends.
WHAT THEY LEARNED
Key insights from the Digital Economy Index
The Digital Economy Index measures inflation in what people are buying in the digital world, both in the U.S. and in major global economies. As part of that measurement, we’ve seen that the purchasing power of the online dollar has increased by nearly 26% over the past six years.
Why this data matters
Knowing purchase power parity informs a consumer’s buying power online for various goods, helping them make better choices on when and what to buy.
Industries driving digital purchasing power
After analyzing the digital economic landscape, we’ve found that three categories are especially influential to the online economy — grocery, electronics, and apparel.
How the Digital Economy Index helps everyone
Download the full report to get an in-depth look at the global economy and what it means for businesses and consumers around the world.
Here’s what you’ll learn:
Consumers can learn the best times to buy products like electronics, TVs, groceries, and more.
Companies can understand how their pricing strategies will impact and be reflected in global pricing trends.
Policymakers can develop plans based on online purchase parity power, urban and rural regions, and more.
In the end, digital marketing is growing so fast, and if you want to grow your business you have to know all the digital tools to keep it on track.
Also, you can download the DEI report from Adobe.