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Does graphic design and branding essential for the healthcare industry?


Visuals, such as pictures, drawings, charts, graphs, and diagrams, can be effective tools for communicating health information. Visuals can make the presentation of complex information easier to comprehend and more attractive. They can also reinforce written or spoken health messages.

Visual communication can benefit all audiences, especially people with lower literacy and numeracy skills. Remember, though, that visuals can’t speak for themselves. People can interpret visuals, just as they do words, in different ways. Choose visuals that support the main message and have clear headings, labels, and captions.

Below are several resources for public domain health pictures, as well as resources that will help you make decisions about choosing images that effectively communicate your message and graphic displays your audience will understand.

Graphic design in the healthcare industry is not much different. It can be broken into the same stages, and all steps need to be given considerable attention. But we believe there is an important distinction to be made: The creative mind operates from a different perspective and position, uses different tools and ingredients, and cannot rely on enforcing capabilities.

In a way, it is a weaker position, and this is precisely why from all the stages described above, delivering the message or idea – is of vital importance, it becomes a fundamental stage – the climax of a creative process. To achieve desired results graphic designers have to rely on something ingenious, something almost magical, a cocktail of persuasion, seduction, clarity and simplicity, efficiency and utility, and emotional and behavioral attachment.

The color, shape, position, aesthetic feeling are very important, but without a well-thought strategy containing the ingredients of our cocktail they are worthless; the message might not reach the targeted audience, will not engage the users emotionally and finally, will not elicit the desired behavior. To summarize the strategy is decisive and every minute detail counts.

Now, why is important graphic design for the healthcare industry?

. Increasing patient engagement.

. Strengthening doctor-patient relations.

. Changing patients’ behavior.

. Improving referrals.

. Branding and marketing.

. Content access and management.

. Metrics or feedback.

Being aware of all these nuances, the diverse nature of practices, and healthcare needs, graphic designers have a lot of responsibility not only in front of the client, but also in front of the patient, the healthcare practitioners involved, and all potential future users.

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